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Beauty & Salon · Family spa

White Pearl Wellness

Thai, Swedish, deep tissue and couple massage by trained therapists, a short walk from the metro. In this category hygiene is the trust problem, so the page had to look immaculate rather than say it.

Role
Identity + website
Sector
Family spa
Location
Kalyani Nagar, Pune
Proof
Family spa · near the metro
whitepearlwellness.in

Interactive preview — scroll & click inside, or open the full site

The brief

Hygiene is felt, not claimed.

A family spa in Kalyani Nagar with a full therapy menu and a category-wide credibility problem: every competitor asserts cleanliness, so asserting it again proves nothing.

The brand's physical object is a pressed linen towel on warm walnut under a brass lamp. Hospitality, not clinic — and that had to be visible in the first second.

What we did

A jaali screen, drenched in gold and wine.

A dark, committed palette of gold and wine with cream and sand, built around a jaali screen motif. Warm, unhurried, immaculate — three physical words that kept every later decision honest.

  • A jaali screen carries the identity, not stock spa imagery.
  • No ratings or review counts published — none are verified.
  • One verified TripAdvisor quote, used as the only testimonial.

Palette

#7E1A32
#A47E11
#F8B800
#F4EDE3

Typography

Marcellus
Display — classical, hospitality not clinic
Jost
Body & UI · geometric, calm

Highlights

Jaali

A real motif instead of stock spa imagery.

10–9:30

Open daily, near the metro.

No claims

No invented ratings, prices or counts.

Warm

Unhurried and immaculate — the three words.

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