Gaming & Esports · Gaming hub & console store
Aura Gaming
Buy the console, play on the big screen, get it repaired — one 4.9-star room in Kusumkhera doing all three. The site had to hold three businesses without feeling like three.
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The brief
Three offers, one room, no website.
High-end PC gaming at 4K, PlayStation on the big screen, plus consoles, games, gear and repairs. A local hero with 8.8K on Instagram and nowhere to send anyone.
The first palette we drew was invented. Their real Instagram showed a split red-and-blue controller-shield logo, so the identity was rebuilt on what actually exists.
What we did
Red and blue, taken from their own logo.
Their real controller-shield red and blue on a void ground, with a violet blend where the two meet. Bright and welcoming rather than edgy-elite — this is a family-friendly local hub, not a LAN basement.
- — Palette corrected to the real IG logo, not the invented one.
- — Play, buy and repair split into three distinct asks.
- — Local-hero tone: welcoming, never nightclub.
Palette
Typography
Highlights
67 reviews in a competitive town.
Instagram following the site now serves.
Play, buy and repair, each its own path.
Palette rebuilt from their actual mark.