AI / Tech · Product studio
Audecy AI
An AI consulting & product studio with an old site that leaned on cliché and tried to do everything. We rebranded it into a credible, outcome-led story that reads "engineers who ship."
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The brief
Credible, not cliché.
The old site leaned on the dark-gold "premium AI" cliché, a low-contrast hero you could barely read, and a does-everything sprawl — 12 industries, "∞ problems." It looked the part but didn't build trust or point anywhere.
The brief: a rebrand that reads "elite engineers who ship," with one clear path to a conversation.
What we did
One promise, one path.
We tightened the story to a single promise — production AI that pays for itself — and led with the flagship fault-prediction case study instead of breadth.
- — Collapsed 12 industries into 3 credible focus lanes.
- — Replaced gold-on-black with engineered teal + a warm amber CTA on layered blue-black — readable, with real depth.
- — Made the free "AI audit" the single conversion spine.
Palette
Typography
Highlights
Downtime cut in the flagship fault-prediction case. (client metric, to confirm)
Focused from 12 sprawling industries.
A single "AI audit" conversion path.
Contrast fixed — readable above the fold.
