Beauty & Salon · Nail spa
Fashion Nails & Spa
A busy nail spa in the heart of downtown Chicago with a great reputation — but an expired website. We rebuilt it as a bright, boutique presence that captures lunch-break searchers and pushes online bookings.
Interactive preview — scroll & click inside, or open the full site
The brief
Great salon, expired site.
Fashion Nails sits on East Lake Street with a 4.7★ rating across 460+ reviews — but its website had lapsed. Downtown professionals searching on a lunch break landed on nothing, and walk-ins were doing the work a site should.
It needed a clean, premium-feeling but approachable presence that funnels people to book online.
What we did
Airy, boutique, bright.
We built around white space and a soft pink watercolor wash echoing the brand — bright and calm, with a touch of editorial polish. Premium feel, approachable price.
- — Full menu — manicures, pedicures, enhancements, nail art, waxing, lashes.
- — A clear path straight to their online booking system.
- — Bright, soft-lit imagery and rounded, organic shapes.
Palette
Typography
Highlights
Across 464+ Google reviews.
Online booking front and center.
Built for downtown lunch-break search.
Fast, airy, mobile-first.
