Beauty & Salon · Unisex
Tuku's ZAARRAA
A unisex beauty salon in Camp, Pune with a strong local reputation — and no website. We built it an online home as polished and welcoming as the salon itself.
Interactive preview — scroll & click inside, or open the full site
The brief
A trusted salon, invisible online.
ZAARRAA had built a loyal, mixed clientele in cosmopolitan Camp and a 4.7★ Google rating — but lived entirely on Maps and Instagram. New customers had no way to see the space, the services, or how to book beyond a phone number buried in a listing.
It needed a site that felt premium and genuinely welcoming to everyone, and made booking effortless.
What we did
An identity from the name itself.
Zaarraa means ज़र्रा — a speck that shines. We built the whole identity on that: a warm aubergine ground with a single champagne→rose-gold metallic accent, so the brand literally reads as a mote catching the light.
- — Mixed-gender, all-welcome imagery; LGBTQ+ friendly surfaced as a pillar, not a footnote.
- — Bright ivory service-menu panels for full legibility against the dark hero.
- — Phone-first booking — the salon's real conversion path.
Palette
Typography
Highlights
Google rating surfaced as social proof.
Inclusive by design — men, women & everyone.
Phone-first booking on every screen.
Built mobile-first for on-the-go discovery.
