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Beauty & Salon · Hair & beauty salon

AJ Makeover

A Khadilkar Road salon with 1,043 reviews and 4.9 stars, where the best review on the wall is about talking a customer out of a service. We built a page that makes a stranger believe the number, then tap call.

Role
Identity + website
Sector
Hair & beauty salon
Location
Girgaon, Mumbai
Proof
4.9★ · 1,043 reviews
ajmakeover.in

Interactive preview — scroll & click inside, or open the full site

The brief

A thousand people already vouched. Nobody could see it.

1,043 reviews at 4.9 stars is a decade of a neighbourhood voting, and none of it reached anyone searching from outside the lane. There was no website at all — just a Maps pin doing all the work.

Half the traffic decides at night, on a phone, on the way home. That single fact decided the whole design.

What we did

A hand-painted Bombay signboard, after dark.

Dark by decision, not by fashion: a lamplit oxblood ground with brass and vermilion, the exact opposite of the white-and-rose-gold page every competitor on the street would build. Numbers do the persuading; adjectives only do the warming.

  • Oxblood and brass drawn from the hand-painted lane signage.
  • The 4.9 and the 1,043 lead the page — proof before promise.
  • Honest-advice positioning: no upsell language anywhere.

Palette

#331013
#E0A94E
#D95A3C
#F0E9E6

Typography

Bricolage Grotesque
Display — signpainter weight, not a salon script
Inter
Body & UI · numerals that carry the proof

Highlights

4.9★

1,043 reviews, and the count is the headline.

9 to 9

Open every day — stated, not buried.

Night-first

Designed for a phone on the 7pm local.

No upsell

Honest advice is the positioning, not a tagline.

Let's talk

Get more clients, starting now.

Tell us about your business on WhatsApp and we'll show you exactly how a new site could win you more clients. No pressure.

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