Beauty & Salon · Women's salon & beauty clinic
Abhilasha Beautic
Naupada's 25-year women's salon for hair, skin, bridal, nails, spa and a laser clinic, with all of that legacy living on Google Maps and nowhere else. We built the ivory-and-rani presence the institution had already earned, pointed at one action: call to book.
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The brief
A neighbourhood institution, invisible online.
Abhilasha is the address Thane women have returned to for 25 years, mothers and then their daughters, led by Madhavi Chitale, with a Navari-bride specialty and a following that reviews call by name. But that quarter-century of trust lived only on Google Maps.
The salon runs on appointments, so the site has exactly one job: make the call happen.
What we did
Rani-pink legacy, not dark-luxe.
Their own identity is already coherent, so we translated it rather than reinvented it. A warm ivory page lets their rani pink read like jewellery, with the storefront's gold kept thin, and the Marathi wordmark अभिलाषा ब्युटिक as a grace note that signals local roots on sight.
- — Real photos of their own work: bridal, Panchamrit facial, hair, nails.
- — One conversion: call to book, with a sticky mobile call bar.
- — Local SEO baked in: BeautySalon schema, Naupada keywords, exact NAP.
Palette
Typography
Highlights
A since-2004 institution, stated with confidence.
62 real Google reviews, front and centre.
Call to book, everywhere, plus a sticky mobile bar.
BeautySalon schema and Naupada keywords baked in.